Last updated: 25th Feb 2026

Introduction

The Favre-Leuba brand is owned and operated by Silvercity Brands AG. All commercial activities, customer interactions, digital platforms, and related personal data processing are conducted exclusively by Silvercity Brands AG.

This Privacy Notice explains how personal data is collected, used, stored, disclosed, and protected when you access Silvercity Brands websites, engage with Silvercity Brands directly, or interact with authorised Silvercity Brands group entities or affiliates. It also outlines your statutory rights and the mechanisms available to exercise them.

Data Controller

For the purposes of applicable data-protection legislation, references to “Silvercity Brands”, “we”, “us”, or “our” mean:

Silvercity Brands AG
Allerheiligenstrasse 30,
2540, Grenchen, Switzerland
Company registration number: CHE-296.676.576

Silvercity Brands AG acts as the data controller for personal data collected through its official websites and central digital platforms.

Where personal data is collected through direct interaction with a Silvercity Brands affiliate, distributor, or authorised partner, such entity acts as the independent data controller for that interaction.

Data Protection Contact

A designated data-protection function has been appointed to oversee compliance and respond to data-protection-related enquiries.

Contact details:

Silvercity Brands AG
Allerheiligenstrasse 30,
2540, Grenchen, Switzerland
Telephone: +41 32 652 19 25
Email: [email protected]

Communications relating to data protection should be submitted in English, German or French only. Requests unrelated to data-protection matters may not receive a response through this channel.

Supervisory Authorities

You retain the right to lodge a complaint with a competent supervisory authority in your country of residence, place of work, or where the alleged infringement has occurred.

Categories of Personal Data

“Personal data” refers to any information that identifies or relates to an identifiable individual. It does not include anonymised information.

Depending on the nature of your interaction, Silvercity Brands may process the following categories of personal data:

• Identification Data: name, title, date of birth, gender, marital status, username or similar identifiers
• Contact Data: postal address, email address, telephone number
• Technical Data: IP address, browser type and version, device identifiers, operating system, time-zone settings, and other technical identifiers
• Usage Data: information relating to navigation and interaction with our websites
• Marketing & Communication Data: preferences relating to marketing communications and contact choices
• Transaction Data: purchase history, payment related identifiers, warranty data.

Silvercity Brands does not intentionally collect special-category personal data (including health, biometric, genetic, political, religious, or criminal-offence data).

Sources of Personal Data

Personal data may be collected through the following channels:

Purposes and Legal Bases of Processing

Silvercity Brands processes personal data only where a lawful basis exists, including contractual necessity, legal obligation, legitimate interest, or consent.

Where multiple legal bases apply, Silvercity Brands relies on the most appropriate basis for the specific processing activity.

Purpose Limitation

Personal data is processed strictly for the purposes for which it was collected. If further processing becomes necessary for a compatible purpose, Silvercity Brands will provide appropriate notice. Processing for unrelated purposes will occur only where permitted or required by law.

Data Retention

Personal data is retained only for as long as necessary to fulfil the stated purposes, comply with legal and regulatory requirements, or establish or defend legal claims.

Retention periods are determined by considering data sensitivity, risk exposure, regulatory obligations, and operational necessity.

Marketing Communications

You may opt out of marketing communications at any time by using the unsubscribe mechanism included in such communications or by contacting Silvercity Brands directly.

Opt-out requests do not affect non-marketing communications required for operational, legal, or security purposes.

Data Sharing and Disclosure

Subject to applicable law and consent requirements, personal data may be shared with:

• Silvercity Brands group entities
• Authorised service providers acting on documented instructions
• Regulatory, judicial, or law-enforcement authorities where required
• Hosting providers, IT support, analytics providers, marketing platforms, CRM providers, payment processors, logistics partners.

All recipients are contractually bound to maintain confidentiality and implement appropriate data-protection safeguards.

International Data Transfers

Personal data may be transferred outside Switzerland or the European Economic Area.

Where such transfers occur, Silvercity Brands ensures an equivalent level of protection through one or more of the following mechanisms:

• Transfers to jurisdictions recognised as providing adequate protection
• Standard contractual clauses approved by competent authorities
• Supplementary technical or organisational safeguards where required

Further information on transfer mechanisms is available upon request.

Data Security

Silvercity Brands implements technical and organisational security measures designed to protect personal data against unauthorised access, loss, alteration, or disclosure.

Access to personal data is restricted to personnel and partners with a legitimate business need and subject to confidentiality obligations.

Data-breach response procedures are in place and notifications will be made where legally required.

Cookies and External Links

Website visitors may manage cookie preferences through browser settings. Disabling cookies may impact certain website functionalities.

Silvercity Brands (including Farve-Leuba) websites may contain links to third-party websites. Silvercity Brands is not responsible for the privacy practices of external websites, and users are encouraged to review third-party privacy notices independently.

Your Rights

Subject to applicable law, you may exercise the following rights:

• Access to personal data
• Rectification of inaccurate or incomplete data
• Erasure of personal data
• Restriction of processing
• Objection to processing
• Data portability
• Withdrawal of consent

Requests may be submitted to the Data Protection Contact listed above.

Fees and Verification

Requests are generally processed free of charge. Silvercity Brands may charge a reasonable fee or decline requests that are manifestly unfounded, excessive, or repetitive.

Identity verification may be required before processing requests to protect against unauthorised disclosures.

Response Timeframes

Silvercity Brands aims to respond to valid requests within one month. Complex or multiple requests may require additional time, in which case you will be informed.

Accuracy of Information

Please ensure that personal data provided to Silvercity Brands remains accurate and up to date. Changes should be communicated promptly.

Contact

For privacy-related questions or concerns, please contact:

Silvercity Brands AG
Allerheiligenstrasse 30,
2540, Grenchen, Switzerland
Telephone: +41 32 652 19 25
Email: [email protected]